Bradstone Moves with the Times

February 2005

 

Bradstone, one of the leading manufacturers of garden hard landscaping products, has launched a number of new products for 2005 to meet changing customer demands.

 

Over the past 12 months, company research has indicated a consumer desire for more natural styles, low maintenance gardens and a growing trend for turning front gardens into off-road parking. With this in mind, Bradstone has introduced more natural paving, labour saving additions to the Old Town range and block paving.

Keeping It Natural

The natural look has been in vogue for years and shows no sign of slowing down. The only change is the desire for the real thing, which Bradstone can supply at an affordable price.

 

Natural Travertine is a new addition a creating a classical look with its natural veining and warm limestone shade ideal for indoors as well as the garden. The paving comes in four sizes allowing for random paving patterns.

 

Natural Slate gives a truly rustic feel when laid in a traditional random pattern, using all three available sizes. However, accessorise with chrome planters and you can achieve a contemporary feel in the garden.

 

The Natural Granite Setts offer a prestigious finish to any property, giving a real glint of grandeur. Available in a choice of three shades with a split finish, the setts are perfect for pathways, patios and paving.

Low Maintenance

With research highlighting the demand for low maintenance, easy to install products, Bradstone has added to the popular Old Town range.

 

A new shade has been added to the collection, Weathered Limestone, to appeal to those drawn to the natural look in the garden. The clever three-colour mix creates an established look and gives the paving depth and interest. It is available in six different paving sizes, two circles and stepping stones.

 

Labour saving double sided Old Town Walling is new for 2005. The product is profiled on both sides so there is no need to build a double skin wall. This makes it the ideal choice for low walls and decorative features. The blocks are available in Grey Green and Weathered Limestone. Coping and edging is also being introduced to complement the walling.

Off Road Parking

With the housing market static, homeowners need to add real value and kerb appeal to their homes to make sure they stand out from the crowd. The latest trend is to create an area of off road parking by turning the front garden into a drive. For 2005, Bradstone has introduced a new block paving range.

 

Woburn Rumbled is a distinctive cobble-type paving with a rumbled finish offering a natural time-worn appearance. Available in a wide range of sizes with matching kerbs, the product comes in four shades making it the ideal choice for most homes.

 

Woburn Riven provides a weathered appearance and complements most paving. In three sizes, it allows for an optimum laying.

 

Woburn Original achieves a traditional random appearance allowing a layout to your customers' liking. The product has a smooth surface making it ideal for all vehicles.

 

Driveway is a versatile paving block in seven shades offering unlimited scope to create impressive drives to complement most homes.

 

Marketing Manager for Bradstone, Paul Wagstaff, says, "Each year we undertake extensive market research to ensure we meet and exceed customer needs and expectations. As a result, the new and extended ranges have been introduced to meet the needs of the consumer.

 

"Particular trends have been identified as continually growing over the past year. Interestingly the natural look is still high in demand, as is the need for low maintenance gardens that are used for recreational use as opposed to 'gardening'. We have introduced a new block paving range to meet the changing attitudes with customers viewing their driveway as an asset to their home and its eventual selling price. Essentially we have increased our product range availability to better serve customers at affordable prices."