Recent research carried out by Bradstone has highlighted a
growing trend among consumers for ‘green’ products for the garden.
This trend has emerged very slowly over the last five years, in
fact five years ago when the question was asked customers really
weren’t interested in products that were kind to the environment.
Research in the last six months has shown a complete turnaround
with people keen to buy green providing the price is right. With
this in mind, Bradstone has introduced a number of environmentally
friendly products to the 2006 portfolio.
To save water, the Sustainable Drainage System is new for 2006. The
innovative system can be used in a domestic garden setting,
conserving and allowing the householder to reuse rainwater.
In an average household, gardening, car washing and toilet
flushing can account for about a third of annual water consumption.
The new system collects rainwater and this water can be used for
the domestic chores that do not need water at a drinkable
standard.
The water recycling and harvesting system utilises both hard and
soft surfaces for collecting and storing rainwater. Rainwater is
collected with leaves and debris filtered out via a Bradstone
patio, aggregates and geofilter. The water is then stored in a
holding tank immediately below the patio, drive or lawn. Water can
then be drawn off via a pump as required.
The building of the system uses a number of toughened,
loadbearing plastic cells which are wrapped in a water-tight
membrane. These units are easily clipped together to form both the
rain tank and the base to a garden patio or driveway and replaces a
granular stone base. The surface can be any Bradstone paving laid
on a bedding aggregate, but having large enough joints with which
to brush in decorative stones as infill.
Marketing manager for Bradstone, Paul Wagstaff, says, “This
system is already used in commercial settings, and moving it into
the domestic market place seemed an obvious step. The system
carries numerous benefits – it reduces bills on metered water,
reduces the risk of garden flooding, is chlorine free, so is much
better for crop and plant irrigation, and ultimately helps save a
precious natural resource.”
To complement the system, a new paving product, Old Town Recycled in
the Conservation shade has been developed using up to 85% reclaimed
and recycled aggregates. The product carries the seasoned
appearance of ageless natural stone. In three sizes, it can be used
to create a random or formal design.
Paul continues, “Green is the key word for 2006, and our
research indicates this trend will continue to grow. Feedback to
both products has been very positive since their launch.”